Focus Point: Blueprint to Develop a World-Class Company
- 228 pages
- 6 x 9
- Hardcover
- ISBN 978-1939710-741
- Copyright 2018
By Donald G. McMullen
This book relates things relevant to the start-up and early growth of MarketVision Research. The company today is a global top fifty market research organization.
The founder takes the reader through what he learned in retailing, brand management, advertising and market research that helped in the development of a marketing research company. Success would require achieving its objectives involving technology, innovation, development of people, continuous improvement and the ability to ascertain new insights for sophisticated client organizations.
In its second generation of management the company moved into new categories, became a leader in pharmaceutical market research and expanded internationally. In 2015, CASRO, the industry trade association, named MarketVision Research Organization of the Year.
Donald G. McMullen grew up in Indianapolis and completed his education at Butler University and Indiana University. His first job in management was with The Kroger Company. Next, was fifteen years with Procter & Gamble in market research, brand management, advertising research and new products marketing. He then joined the media conglomerate, Taft Broadcasting. Three years later, Don purchased the assets of MarketVision Research from Taft. The operation was then transformed from an advertising research business to a full service custom research company.
- 228 pages
- 6 x 9
- Hardcover
- ISBN 978-1939710-741
- Copyright 2018
By Donald G. McMullen
This book relates things relevant to the start-up and early growth of MarketVision Research. The company today is a global top fifty market research organization.
The founder takes the reader through what he learned in retailing, brand management, advertising and market research that helped in the development of a marketing research company. Success would require achieving its objectives involving technology, innovation, development of people, continuous improvement and the ability to ascertain new insights for sophisticated client organizations.
In its second generation of management the company moved into new categories, became a leader in pharmaceutical market research and expanded internationally. In 2015, CASRO, the industry trade association, named MarketVision Research Organization of the Year.
Donald G. McMullen grew up in Indianapolis and completed his education at Butler University and Indiana University. His first job in management was with The Kroger Company. Next, was fifteen years with Procter & Gamble in market research, brand management, advertising research and new products marketing. He then joined the media conglomerate, Taft Broadcasting. Three years later, Don purchased the assets of MarketVision Research from Taft. The operation was then transformed from an advertising research business to a full service custom research company.
- 228 pages
- 6 x 9
- Hardcover
- ISBN 978-1939710-741
- Copyright 2018
By Donald G. McMullen
This book relates things relevant to the start-up and early growth of MarketVision Research. The company today is a global top fifty market research organization.
The founder takes the reader through what he learned in retailing, brand management, advertising and market research that helped in the development of a marketing research company. Success would require achieving its objectives involving technology, innovation, development of people, continuous improvement and the ability to ascertain new insights for sophisticated client organizations.
In its second generation of management the company moved into new categories, became a leader in pharmaceutical market research and expanded internationally. In 2015, CASRO, the industry trade association, named MarketVision Research Organization of the Year.
Donald G. McMullen grew up in Indianapolis and completed his education at Butler University and Indiana University. His first job in management was with The Kroger Company. Next, was fifteen years with Procter & Gamble in market research, brand management, advertising research and new products marketing. He then joined the media conglomerate, Taft Broadcasting. Three years later, Don purchased the assets of MarketVision Research from Taft. The operation was then transformed from an advertising research business to a full service custom research company.